Domain is an identity for a website. Each website has its own domain name. The function is similar to fingerprint as identity for human. The tips to create good domain name are memorable, short, dot com, global, nice sound, hyphen free, repeated alphabets, descriptive, keyword and brand.

Good domain name must be memorable. It shall go automatically to visitors mind. They accidentally easy to memorize the domain name. It will attract more unique visitors to the website. The domain name must be unique and different from others.

Good domain name must be short in spelling. It shall not be more than ten alphabets. It is easier to be memorized and spelt. Short in spelling can reduce the possibility of spelling mistakes. Visitors are always like to type the short name.

Good domain name normally with suffix dot com. Dot com is more popular and familiar. Most visitors tend to assume and write suffix dot com when they forget the actual suffix. Person who want to buy domain name also normally prefer to choose dot com as first choice.

Good domain name shall be a global name. It can be accepted by visitors from different countries, races and religions. Global name seems more elegant and attract more visitors. Global name can be generic or unique domain name.

Good domain name must be nice sound. It is easy in pronunciation. Easy pronunciation will easy to memorize and to spell. Visitors tend to appreciate more on the nice sound domain name. Most famous domain names are nice to be heard and pronounced.

Good domain name shall containing alphabets only. It shall not contain hyphen and number. Containing hyphen seems the name impression is not good. The domain name also can be spelt wrongly because the pronunciation and spelling is different.

Good domain name normally containing repeated alphabets. Repeated alphabets will bring nice sound. Nice sound means more memorable. Most popular website use this tips for their domain name. Their website sounds are nice and famous.

Good domain name must descriptive. It shall be reflective to the website activity. Visitors able to know immediately the website activity by just see the domain name. Use opposite domain name will cause real visitors will not reach the website.

Good domain name shall containing keyword respective to the website activity. Combination keywords can be used. The important things are the sound must be nice to be heard and memorized. Good combination keywords become unique domain name.

Good domain name shall be able to be branded name. Most branded domain name now started from unbranded domain name status previously. Create new branded name to be different from exist trademarks. Generic name can be customized to be unique domain name.

There is challenge to meet all above tips. Use our head and heart to create good and creative domain name. Get the domain name immediately before others get it. Trust and confident in our intuition. We must love our domain names. Then we will do better for our website.

–About–
Alias Bohari is founder of Goldenia.com. The website specializes in domain name sale. Lots of good domain names for sale are available at www.goldenia.com.
Source: ArticleTrader.com

We know how to choose a good name - and there is no reason you shouldn’t know it too.

When choosing a name you should keep in mind that domain names are meant to help users find you more easily. If you want a good domain name follow these simple rules:

1. Shorter is better

Make your domain name as short as possible as long it remains recognizable. For example usedcars.com is far better than weofferusedcarsatlowprices.com. It is easier to remember and it also minimizes the risk of typing it wrong.

2. Make it simple and memorable

Avoid using abbreviations, hyphens or anything that could put your visitors in doubt how to spell or say it. Domain name should be easy to remember. This is especially important when people try to find you the second time.
The easiest way to follow this rule is to read your name over the phone to your friend and see if he got it right. If you have to explain anything than you have a problem. Change it, you will thank me later.

3. Your domain name should be your website name

Really. The name of your domain should reflect the content of your website. Why? Because when people think of your website lets say its name is Rare flowers they will try finding you by that name. In this case rareflowers.com would be a good choice for your domain name.
If you follow this rule you also gain some advantage with the search engines.

4. What about extensions?

My advice is use a .com. If you are serious about your site you should avoid various new domain extensions. It takes a bit more time to register .com since it is the most popular extension but you wont regret it.
Following these simple rules will put you way ahead of those who will register just the first name they can think of.

For other great tips on domain names visit our website.

Copyright © 2006, EasySiteGuide.com

–About–
Easy Site Guide is a great resource for beginners. It covers everything from registering domain names to publishing your site. Now offering FREE email support for your questions about domain names and web hosting!
Source: ArticleTrader.com

It may sound obvious, but if you are looking to make money online, or to make even more money via the net, it is important to make sure you are getting the highest possible amount from every sale you send. The payment variations between the programs you choose can mean the difference between a successful online marketing career, and a frustrating waste of time and effort.

The differences in affiliate programs’ payouts can be immense. Some pay a tiny percentage and will not credit you with further sales, from while others pay commissions in the hundreds of dollars for a single sale, and credit you with any further purchases from the customers you send to them. Generating quality traffic is not easy, so why push those hard earned visitors towards sponsors that will only pay you a few dollars per sale?

Contrary to the old business cliché, in internet marketing, “what you know” is very important indeed. Finding those amazing opportunities is not easy. It’s a competitive market, and when marketers strike a golden niche, they are going to keep quiet about it. So how do you find the high paying niche products? Yes you can check around industry forums, hoping for a generous soul to give up the goods, but it’s not very likely to happen. The good news is there are affiliate membership sites designed to inform you on the latest, most profitable opportunities. Successful affiliate marketing is dependant on 3 factors:

1. The market potential - The size of the market, the competition and the quality of the offering
2. The profit potential - What is the cost per sale? What is your commission?
3. The support you receive to promote the product.

There is a site that addresses these factors head on. www.MakingYouRicher.com (MYR) has been produced by a team of e-commerce professionals to guide affiliate marketers towards some of the most profitable products to promote on the net. MYR Membership comes with a guide to creating sites that sell, and how to profit from just about any niche. Its members’ area is updated with highly profitable offerings as they find them, and they supply all the tools required to get started. The products they find can pay as much as $175 for a single sale, and with free website templates and professionally written content, you do not need to be an expert in the niche to get started. MYR’s reputation is impressive, with some of their members making up to US $80k per month in commission. If you are interested in learning more about affiliate marketing, or are experienced, but looking for something extra, visit their site today - www.makingyouricher.com

–About–
Visit www.MoreNiche.com or
Email MN at support@moreniche.com for more info.
Source: ArticleTrader.com

How to Exchange links with other Sites

As a result of search engine changes, linking

with other sites is becoming an increasingly

iportant way to generate traffic to your website.

Links done properly will repay the effort and not

be subject to the whims of the search engines.

No more need to be concerned unduly about algorithmn

changes and the “Google dance”.

Why have a Links Page ?

A links page should give your visitors a choice

of quality information and resources, not just

a web page to improve your search engine rankings.

Quality information on a links page is the best

long-term strategy to improve search engine

ranking.

Search engines are becoming very sophisticated

and realise that many sites are putting up links

merely to improve their rankings. Always exchange

links with web sites that are connected with

your site’s theme.

How Do you Find Link Exchange Partners?

One way is to go to the search engines and look

for sites that are compatible with your own.

Send the webmaster an email requesting requesting

a link or phone him or her personally.

An easier way is to register with the SiteSell

free link exchange program which will give

you quality links and save you a lot of time.

To register free for the SiteSell link exchange

program go to :

http://www.merchant-account-service.com/link_exchange.html

How can I tell the web site I want to exchange with

has any traffic?

Check the traffic ranking with Alexa (www.alexa.com).

This will give you a good idea of its popularity.

Another way is to check its page rank with Google.

If a web site has a page rank of 4, it is more

popular than one with a page rank of 20.

Try to exchange links with sites that have more

traffic but you must be realistic also.

How do I show my links on my web Site?

You can put your links anywhere on your web site,

provided you do not have a large page with links

to all kinds of sites. Remember, keep your links

relevant to the content of your site.

If you have only a few links, the best way is to

have a list with the title of the web site and a

short description of its content. Large numbers of

links are not recommended as it looks a bit tacky.

Exchange links can be worth the time and effort

if done properly. The golden rule is only exchange

links with other web sites that have content

related to yours.

(c) John Lynch

( For a Free 6-part mini course on Internet Marketing

including free interviews with top marketers such

as Jay Abraham, Joe Vitale etc., free autoresponder

and free Internet Marketing ebooks by top gurus.

http://www.merchant-account-service.com/internet_marketing_explained.html)

–About–

For a free report on how to get an Internet Merchant Account with best recommendations go to: http://www.merchant-account-service.com/merchant_account.html

Source: ArticleTrader.com

Do-It-Yourself Search Engine Optimization

Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. Your business will lag far short of its potential unless your site is optimized and re-optimized for search engine results.

What is search engine optimization?

SEO is optimizing your website for search engines, acquiring inbound links, and monitoring your traffic and referring links to use them optimally. SEO is also studying and monitoring your competitors’ techniques.

The goal of SEO is to bring in targeted traffic that is organic, i.e., from search results. When people type in a keyword or phrase that you’ve optimized your site for, you want your site to appear on the first page, preferably high on that page. Good SEO results in increased traffic without the cost and time spent on advertising.

The SEO industry

Where there’s a need, there’s an industry ready to help you spend money on that need. SEO firms charge from a few hundred dollars up to six-figure amounts to optimize your site for search engines.

If paying thousands of dollars to an SEO firm isn’t in your budget, consider using SEO packages to optimize your site yourself.

A combination of SEO tools is needed to get the best results. The SEO packages described below offer a variety of tools to help you optimize your site for search engines.

SEO tools compared

While we’ve listed numerous features of each SEO tool, these comparisons are summaries only.

Internet Business Promoter (IBP)

Known for their link popularity tool ARELIS, IBP also produces a three-step suite of tools to help you promote your website:

1. Page optimization

• Generate, analyze, and edit keywords

• Optimize for the top 10 search engine rankings

• Optimize the title, link texts, and other parts of the web page

• Validate the HTML

• View the site via a spider simulator

2. Page promotion

• Submit your site to search engines and directories

• Search for sites that might add a link to your site

3. Results tracking

• Verify search engine positions automatically

Price: $179.95 or $349.95.

LinksManager

Links Manager is designed to help users manage reciprocal linking. It doesn’t require any software downloads, and current links pages can be imported into it. Some of its features:

Link organization and formatting

• Organize your links into multiple categories, subcategories, and “most popular links” lists

• Store the links on your own server

• Highlight newly added and featured links

Link management and tracking

• Remove dead links temporarily via a dead link checker

• Check whether or not reciprocal links at other sites exist

• Rotate links automatically

• Deny link submissions according to the criteria you set via a blacklist

• View the most popular keywords on your links pages

Price: $19.95 a month.

SEO Administrator

SEO Administrator automates website promotion with tools that can do these tasks:

Keywords and site visitors

• Track your site’s position for your keywords in over 30 search engines

• Report on the keyword weight and density of your site as well as of competitors’ sites

• Suggest keywords that are relevant to each page

• Analyze your site logs to find out about site visitors, keywords used, referrers, and more

Search engines and directories

• Check which pages at your site have been indexed by various search engines

• Check Google PR, the number of inbound links, and whether or not the site is listed in the DMOZ and Yahoo directories

• Show the automated descriptions that search engines display for your pages

Price: from $70 to $150, depending on the version.

SEO Elite

With SEO Elite, you can find out exactly what your competitors are doing and copy their strategies. You can find out about your competitors’ web pages:

• Keyword density and prominence

• Their headings

• Their meta keywords

• Whether their site is listed in the Yahoo directory

• Which websites your competitors are advertising on

Concerning link partners and search engines, SEO Elite can:

• Find thousands of possible link partners

• Track details about pages with inbound links

• Check whether or not reciprocal links at other sites exist

• Indicate which of your pages search engines have indexed

• Keep a record of where your site is ranked for search terms

Price: $167.

SEOToolset

The focus of SEOToolset is to provide data to help with website promotion. The toolset includes:

Your website

• Keyword density analyzer

• Keyword selection tool

• Reports on rankings for keywords, page names, and indexed page counts

• Link partner finder

Search engines and directories

• Engine-specific keyword research

• Traffic checker for keywords

• DMOZ category selector

• Search engine submission tool

• Search engine ranking monitor

Your competition

• Keyword research summary

• Link analysis of inbound links to competitors’ websites

Price: $90.00 per quarter per site.

Web CEO

The 10 tools in the Web CEO package are designed to help you promote and maintain your website, improve search engine results, and analyze site visitors. A summary of these tools:

At your website

• Keyword research

• Website optimization

• Inbound link tracking

• WYSIWYG website editing and file uploading

• Link checking

• Website monitoring

• Stats analysis to track visitors, ad campaigns, transactions, and more

Search engines and competition

• URL submission to search engines

• Search engine rank checking

• Tracking who links to the competition

Price: $295 for one person. A free version is also available.

WebPosition

WebPosition, one of the oldest and most popular SEO tools, offers a five-step SEO process:

1. Determine your position in search engines

• Create search engine ranking reports

• Monitor your site’s placement in search engine results

2. Research and choose keywords

• Identify the most searched and least competitive keywords

3. Optimize your pages

• Compare your pages to those of top-performing sites and specific competitors

• Detect when your competitors’ pages have changed

• Be alerted to changes that could affect your site rankings

4. Design and submit your pages

• Use Page Builder and Upload Manager to design and maintain your site

• Submit your site to search engines with the Submitter tool

5. Analyze your results

• Track the correlation between search rankings and revenue

• Import top-performing keywords

Price: $149 or $349.

How to hire an SEO firm

If you’d prefer to hire an SEO firm instead, do your research. You’ll be spending a minimum of a few hundred dollars, more likely thousands of dollars for a medium-sized or larger website.

While many SEO firms are good at what they do, the field unfortunately has its share of scammers as well. They may tell you that a variety of tricks such as hidden text or cloaking will improve your site’s position in search engines. In reality, these techniques may get your site banned from search engines. More information is at these pages at Google.com:

• http://www.google.com/webmasters/guidelines.html Webmaster Guidelines

• http://www.google.com/webmasters/seo.html Search Engine Optimizers

If you’re considering an SEO firm, ask how they measure success. Will your site hits be organic? Look at the sites of SEO firms’ clients and the site for the SEO firm itself. Do the sites rank well for keywords at these sites? The search engine results for relevant keywords will indicate how successful an SEO firm is.

–About–

Lois S. is a Technical Executive Writer for http://www.websitesource.com and http://www.lowpricedomains.com with experience in the website hosting industry.

Source: ArticleTrader.com

I designed a website once for streaming audio, this was the key word I was to use streaming website audio, this sounds like a good key word phrase!

When it got onto Google it made number one, wow I thought I should get lots of hits with this? I got a grand total of 0 hits, why do you think that was?

It’s all to do with supply and demand only around 135 people typed these key words in and the demand is around 620000 websites doing the same thing.

When you pick your key words there needs to be a good demand for those key words.

You can get lots of software that will look this up for you.

Spend time looking up key words that work else like me you can have a very good website all keyed for these words and get 0 hits.

I started to think it was the design of the site, words like “FREE page ranking” would seem to be a good key phrase but the demand is 0 for this, humm this sounds a good phrase and so did 1650000 other website designers, so because I have looked up the phrase I now no not to spend hours designing a web page for this phrase.

Your website needs to be relevant to the phrase your using, If I type into Google “Website promotion” I expect to get sites for website Promotion, not a cook book!

This is why Google do what they do, they spider your web pages and the key words are taken these are from bits like the page title tags links hyper links, even the text that comes up when you hover over a picture.

Google also look to see the number of good links that point to your website, think about putting your url in your signature in any forum you have joined.

Key words need to be common and there needs to be a demand get Nichefinder or some other software to look up this information, it will save you months of time and work.

[ Submitted with ArticleSubmitter Pro - http://www.articlesubmitterpro.com]

–About–

Lazerbri http://www.gettothetop.info

Source: ArticleTrader.com

Flash movies can be a great thing. They can help catch eyes that are otherwise bored with static looking pages, and they can help tell a story better than plain text. However the use of flash must be tempered with the ability to rank in search engines. This article describes some of the considerations and recommendations when using flash on a website.

Disney does it. And so does Oprah. Even my favorite pizza place does it. That is embed their primary navigation and important content inside a flash movie. In fact in all these cases, a good part of the sites home page is flash, rendering that section of the page invisible to search engine crawlers.

Granted these are extreme cases of sites which use flash extensively, but there are other cases where even a little flash can be improperly used. There are also cases where flash is not only appropriate, it is recommended. The question then becomes how to best use flash without affecting search engine rankings.

Much like the early settlers of the Wild Wild West we are the frontiersman (and women) of a new community – the World Wide Web community (notice the WWW analogy) – which has seen its birth in the past couple decades and has really experienced its growth happen in the last 10 years or so.

And throughout that time there have been many ways to display a website and its content. Some were more successful than others. But there is one aspect of web development which has been hotly contested between designers of websites and those who position them. That is the use of Flash.

Flash has been around for some time now and while it is pretty (for lack of a better word) it can seriously hinder a websites ability to position well in the search engines. This is because most search crawlers can not see nor effectively index flash or its contents. Therefore anything contained within the flash, including page content or more importantly site navigation, is invisible to them.

Yet flash does have it’s good points as well. As I mentioned above, it can turn an otherwise bland looking site into something unique and refreshing. So the question becomes – where does one balance the need for search engine indexability with the need for impressing customers?

Well here’s a rule of thumb for you – less is better.

Less flash occupying the page is better, as well as having as little content embedded within it as possible. Further, where the flash appears on the page can have an impact on its ability to deliver the intended message.

Let’s have a quick survey – how many of you, upon coming to a site, tune out the top 1/5 of the page, and even a couple inches on the right of the page – especially if you see flashing or movement?

Just as I suspected, most of you. I do it too. And we do this because these are the places we typically see banner ads, therefore we associate that space on many sites with advertising and tune it out.

But there are cases when sites place important messages, via flash, in these locations. But if many people tune out these locations, they are also tuning out that important message. Hence the reason the flash doesn’t do so well on the page.

So there’s tip number one: Don’t place your flash where it will be ignored – namely those spots on the page normally associated with advertising.

My second flash tip – don’ t take up most of the screen with it. Keep the screen real estate it occupies to less than ½ the screen, preferably on the left side. There are many reasons for this:

Too often, as people are orienting themselves to the page, their eyes scan the page and are all over it for a few seconds, and then fixate on the top left of the page. If you have a flash movie running (and especially if its one without controls) they have missed a few seconds of that message. And we all know what good a message is that’s incomplete?

Another reason for minimizing flash usage: While more and more people are adopting broadband every day, still close to half of the US uses dial up. Which means everything takes longer to load. And if these users are waiting for a flash movie to load, they could navigate away from your site in frustration because the page is taking so long to load.

Some other recommendations:

Don’t use the flash to tell the story, use it to enhance the story. If you are trying to sell a product, leave the important information in the HTML of the page, but use the flash to emphasize the product by either displaying it, or pointing out the benefits. your flash should be complementary and not too overwhelming.

Finally, did you know you can also externalize the code required to display the flash? This is something that can help improve page load times which could improve spiderability.

Using a technique similar to one I described in the externalizing JavaScript article, you can externalize the code used to render the flash. You can use the same code used to create a drop down box via JavaScript to externalize the flash code (using the document.write code and embedding the HTML needed to display the flash there).

As you can see, based on this article, is that flash isn’t all that bad, provided its used properly. That means it shouldn’t be too overpowering or occupy too much of the page. It should be complementary to the message the page is intending to give, and should be located in places that people will look at, and not in places normally associated with advertising.

If you follow these simple rules, your flash can become an essential selling point to your site. One which could provide your customers the little push they need to move from browsers to buyers.

–About–

Rob Sullivan - SEO Specialist and Internet Marketing Consultant. Any reproduction of this article needs to have an html link pointing to http://www.textlinkbrokers.com

Source: ArticleTrader.com

>Everyone is looking for "secrets" about how to get more qualified traffic to their web sites. What I’m going to share with you is no secret, however it is not practiced by very many companies or individuals. Many companies and individuals only submit their home page to search engines and directories. You can easily quadruple your traffic in 90 - 120 days by implementing the following procedures.

Create a unique title for each page of your site that covers a different subject matter. I am astounded when I surf the web and I find large and small companies whose web sites don’t have a decent title for their home page, much less titles for any of their content pages. Your title should not be named "home". If you own a web design program or if you have competent web designers, your title can be changed on every page in 10 - 30 minutes. Your title should be short and describe the content on that page. In case you were not aware, the title of each page always appears in the upper left hand corner of the browser used by the person visiting your web site.

Create meta tags for each page that has a different title. Most people use the same meta tags for each page of their web site. If you have different content on different pages, then you should have different meta tags for those pages too! Meta Tags are the hidden text that programmers use to enable the search engine "spiders" to find your site on the world wide web. If you don’t know what meta tags look like or how to write them, you can learn this information by visiting this URL at our web site: http://www.emarketingman.com/searchengine.htm

Submit your pages to search engines and directories every month. Once you have the proper title and meta tags for the interior pages of your web site, register them once a month. If you want ANY of your pages indexed by search engines, you have to submit them once a month! You can do this manually or you can do it through various submit programs. The most affordable method we have found are the free directory submit tool and free search engine submit tool at JimTools: http://www.jimtools.com

JimTools allows you to register with 56 search engines and over 100 directories at no charge. If you do this once a month, you will start getting traffic to your newly submitted pages within 60 - 120 days.

–About–

Daryl Clark is the owner of EMarketingman.com A web site designed to teach individuals and organizations how to successfully promote their businesses on line. Visit his web site at www.emarketingman.com

Source: ArticleTrader.com

How to Get Your Website

Ranked High In Search Engines

with Free Link Exchanges

© By Barry Stein

Free link exchanges got my website to the first page on

Google searches for my most important keyword phrase and

free link exchanges can do the same for your website’s most

important keyword phrases.

A while back my website, www.BarrysBeanies.com, was ranked

number 33 on Google search results for one of my most

important keyword phrases, “Beanie Babies.” I was determined

to get my website to the first page of Google search results

for this keyword phrase.

From what I had read about search engine optimization I knew

one of the most important things I could do to get my web

pages ranked higher on Google was to do link exchanges with

other websites. There would be no cost involved other than

my time to do these link exchanges.

So I started doing free link exchanges with other websites

that had the same theme as my website. I could target any

keyword phrase that I wanted to in order to improve my

ranking for it on Google search results page.

I made sure that the title text link I exchanged with other

websites targeted my most important keyword, “Beanie

Babies.” The title text link is also referred to as the

“anchor text.”

If I wanted to target the keyword phrase “Beanie Babies,” I

would make my title text link (anchor text) “Beanie Babies.”

This title link text would be a hyperlink and the URL would

be the keyword phrase I wanted to target.

What I like about free link exchanges is that I can target

one web page for different keyword phrases. So once I get a

high ranking for one of my important keyword phrases, I can

then choose another keyword phrase to target, and use this

new keyword phrase in the title text link (anchor text) that

I now exchange with other websites.

It is also important to try and do your free link exchanges

with web pages that have a high Google Page Rank (PR). Try

to get link exchanges with web pages that have a PR3 or

higher.

Web pages that have a high Page Rank (PR) are viewed by

Google as being more important and links to your website

from these high PR web pages will help your website more

than doing link exchanges with a web page with a PR1 or PR2.

However, all link exchanges will help your website

regardless of what the other web page’s Page Rank (PR) is.

It’s just that high PR web pages will help your website

more, especially if there is not many other links on your

partner’s web page that has your link. So having your link

on a PR3 web page with five other links is better than

having your link on a PR3 web page with 20 other links.

How do you tell a web page’s Page Rank (PR)? You can

download the free Google Toolbar at

http://toolbar.google.com/, which will display the Page Rank

(PR) of web pages on Google search results for any keyword

phrase you enter into the Google search box.

Also, if you check the Google directory at

http://directory.google.com/ and locate the category or

theme of the websites you want to target, they will be

listed with the highest Page Rank (PR) websites at the top

of the list. Most of the sites near the top of the list will

be PR4, PR5 or higher. These are the websites that you want

to do your free link exchanges with.

Here is a copy of the e-mail I send to other website owners

to request free link exchanges with.

–About–
————————
Hi,

I wanted to see if you’d do a link exchange with me.

Many of the top search engines use reciprocal linking to
rank your web pages. In order to have high ranking web pages
you need links back to your website.

Here is my information:

Title: Beanie Babies
Description: You’ll find over 500 different styles of Beanie
Babies at BarrysBeanies.com. Many at up to 59% off retail.
We also wholesale Ty Beanie Babies.
URL: http://www.BarrysBeanies.com

Please send e-mail to BarrysBeanies@aol.com after you place
my link on your website with the URL address of where it is
located along with the information for your listing on my
website.

Your information:
Title:
Description:
URL:

Once I receive your information I will place it on my Links
Page and I’ll e-mail the URL address where you’ll be able to
view your link.

Thanks,
Barry Stein
BarrysBeanies.com
———————————————————–

Do free link exchanges work?

Well, as I stated above, my website, BarrysBeanies.com, was
ranked number 33 for “Beanie Babies.” After I did about 50
link exchanges with other websites my rank on Google for
“Beanie Babies” reached number two in the search results.

So free link exchanges work!

Search engine ranking is one of the most important parts to
your overall Internet success if you have a website. In
fact, it may be the most important thing you can learn how
to do in order to have a successful Internet business.

—————————————————————————–
Barry Stein is the owner of aWebBiz.com where he offers
cutting-edge tips on all aspects of business. To find more
advice, tools and resources to help you succeed in your
business, visit: http://www.aWebBiz.com

Send a blank e-mail to awebbiz@autorespond-it.com to
receive the aWebBiz Newsletter.
—————————————————————————–

You have permission to publish this article electronically,
in print, in your e-book or on your web site, free of
charge, as long as the author bylines are included.

Word Count: 852
Word wrapped to 60 characters-per-line

———-

About the author:

Barry Stein is the owner of aWebBiz.com where he offers cutting-edge tips on all aspects of business. To find more advice, tools and resources to help you succeed in your business, visit: http://www.aWebBiz.comSend a blank e-mail to awebbiz@autorespond-it.com to receive the aWebBiz Newsletter.

Source: ArticleTrader.com

Little do you know but you too could be making mistakes with your website that are costing you your

search engine rankings.

Goggle and the other search engines are constantly changing their algorithms to keep pace of search

engine spammers. Some novice website owners may be like me and be making big mistakes in the eyes of the search engine bots which will lower their search engine ranking or blot their website right out of existence from everyone except those people that have been given their website URL.

Let me tell you my mistakes and what I’ve learned from them… In 2000, I started a small research vineyard. Soon I wanted a website to tell people about it, advise others how to grow grapes, and get my research information out to the public.

I was on a shoe-string budge so I learned HTML myself. My website was quickly posted to one of those “free” website hosts. Two months later, my website was hitting the top “5″ in the search engine rankings for all of my keywords. I had lots of relevant content which made this possible. I was in heaven!

I soon realized that the free web host didn’t provide all that a webmaster wants (cgi-bin, commerce, etc). I found a better host provider at a reasonable price and I moved my website.

Big Mistake #1: I didn’t remove the pages from the free website host. I figured with time, that host would see no activity and just drop me from their server to make more room for other websites. Little did I know how long that free website would persist on the Internet.

Big Mistake #2: This one is much like the first one, just done in a different manner. After three years, I got tired of my website’s appearance. I had learned CSS and wanted to make my website more uniform and professional looking. Slowly, I began transitioning my pages to the new look. Since the search engines knew the old pages, I simply left them on the backend of my website, while naming the new pages differently and more google friendly. Little did I know at the time the search engines would spider both the new and the old pages now.

I really didn’t know that I was doing anything wrong. When I checked my search engine rankings, I still ranked very high. I should have paid more attention and noticed that sometimes it was the new pages that ranked up there but often it was the old pages. They had been there all along and still commanded those high search engine rankings. Once in a while I even saw some of the old pages from the free web host days.

I guess I was only concerned about my search engine rankings, not which pages, new or old were being indexed. After all, as long as my site was getting noticed, And traffic was coming to my website so why care?

Big Mistake #3: I wanted to put up more relative content in the form of articles related to growing grapes and win on my website. I though this would help my search engine rankings for some keywords I was low in and also help my website visitors.

I purchased a program named “Article Equalizer” to make this task easier on myself. Being a new user of this program, I began to use this software with the templates that came with the program. It seemed to work well and produced the results I wanted.

Little did I know that by using the built-in templates that came with this software, a “finger print” would be placed in the resulting pages that would identify that I used this program to generate the index to the article and the article pages themselves.

Mistake #4: To aggravate the above mistake, I loaded the index page to the back end of my website. This index page was a collection of hyperlinks, no content, just links.

Goggle drastically changed its algorithm early in the year 2005. The unthinkable happened. Not only did my search engine rankings drop, they disappeared altogether. I wasn’t even in Google. Google had treated me as a search engine spammer! I had lost my top rankings and now wasn’t even indexed.

I had violated Googles new rules. I learn a lot from my mistakes. What rules did I violate? First, I had multiple pages of the same content all over the web and my own website. Google says, “Don’t create multiple pages, subdomains, or domains with substantially duplicate content.” Boy, had I done that. And without even knowing it. I had links up on the search engines that lead to multiple pages on my own site and to my old free one.

I had created pages that had multiple links that lead back to my main page through my article directory index. I know it looked like I was spamming Google but it was just a naive mistake, compounded through the software that was going to save me time.

Naive mistakes can cost you everything when you’re running up against google. My laziness cost me. I didn’t erase what I had created before and had used a program to save me some time.

I’ve remedied my mistakes but am yet to be found in Google. They are unforgiving in that respect but I believe that I will soon be back in their good graces. Learn from my mistakes and don’t make them. If you have disappeared from Google, you might want to check and see if you too have made some naive mistakes like I did. Change your website to conform to Google’s guidelines and then re-submit your site. If that doesn’t work. You’ll have to start all over with a new domain name. And that can be a painful waste of time.

–About–

Jim Bruce of Ristvin Marketing helps newbie internet marketers develop their online businesses through advice and business software. You can find out more at http://www.ristvinmarketing.com

Source: ArticleTrader.com